If you’re a business who hasn’t grasped the importance of blogging for your brand, you’re certainly missing out on a lot of opportunities. Regardless if you are a new business or an established multinational company, blogging, when done right has always been a valuable tool you can use in achieving your marketing goals.
According to reports, blogging remains to be the most critical content marketing tactic this year.
Image source: Content Marketing Institute
It is not a surprise since even in the past years, small businesses that blog experiences 126% lead growth than businesses that don’t.
If those stats are not enough to convince you, check out these 6 reasons why you need to take blogging seriously more than ever:
If you’re wondering why people don’t return to your website, it is most likely because they find it stagnant. A blog gives them a reason to come back knowing that there’s going to be a valuable piece of content for them to consume. In fact, 82% of consumers enjoy reading relevant content from brands, and that’s what you need in order to develop better customer relationships.
Image source: the-cma.com
Writing content relevant to your customers’ pain points, challenges and needs is an effective way to encourage them to engage in your brand. Blogging allows you to influence them through speaking to your fans directly.
Starting a blog helps your website appear higher in the search engine results page.
Why does appearing higher on search engine matter?
Just think about how you use Google: When you do a search, do you scroll through every search result or do you select content from the results displayed on the first page? Like most people, you also probably stay at the top of the first page of results when selecting which content to consume first.
Remember that the more traffic your blog receives and the more engaging and valuable it is, the higher you will rank. This is one of the primary reasons why writing a readable blog post is an essential part of every content marketing strategy.
Check out these five interesting stats from different studies on SEO and blogging:
The key takeaway from these insights is that: by making sure that your content is being updated regularly with relevant topics and keywords, you are definitely fueling your SEO and your chances of getting more leads from your website.
Blogging is a cost-effective marketing investment when done right. It is a very low cost form of marketing considering that you only need to write content on a regular basis versus investing on some traditional marketing tactics, like producing a TV ad or running outdoor billboard advertising.
It is also very easy to maintain and takes only a small number of people to run it, compared to opting for traditional formats where you’ll need to spend on professional fees, media buying and logistics.
Unlike traditional advertising, the best part of it is that it can be done for free. Blogging can be low-cost or no cost depending on how you would want it done.
It may even cost you close to nothing if you write content yourself or encourage guest bloggers to write for your site. Every post you create on your site is a long-term asset that helps your business build brand awareness. Once you publish your posts, it can live online and can have the potential to be broadcasted to wider audience over months or years.
Blogging has taken endless forms and it is now being used not only to tell personal stories, but also a tool that brands can utilize to influence their buyers by telling their story.
Whether you’re an ecommerce store for apparels or a small food business startup, the way to keep your readers coming back to your site is to maintain a personality and voice that they will like and trust.
Image source: Mashable
Blogging gives your brand a voice and it helps a lot in creating authority. Your brand voice helps in letting people distinguish your blog from those of others. By telling your customers why you’re in business and how you can help them, your brand is humanized and it gives your customers a look into your brand’s personality. Doing this makes your business more relatable and can overall put your brand in a positive light.
Producing top quality content that your audiences loves does not only fuel your SEO, but also helps you gain credibility and authority. One of the best things you can do with your blog is to create content that answers the common questions of your leads and customers. If you’re regularly helping them through valuable content, it’ll help establish you as an authority.
Image source: VanillaForums
Here are some helpful tips on how to gain credibility using your blog:
Keeping your blog clutter-free and user-friendly is very helpful in capturing your audience’s retention. In any business transactions, we only have seven seconds to make a good first impression- this generally applies to blog designs as well. Make your blog’s scannable, eye-friendly and neat by adjusting your color theme, using subheadings properly, and using a mobile responsive web theme.
Craft your post ideas based on topics that are relevant to your brand. As much as possible, always try to create content that shows your brand’s values and importance. For example, if you’re a technology ecommerce brand, it is highly suggested that you create how-to posts or tutorials on how a certain gadget works. If you’re a salon, you can produce before and after video clips showcasing your team’s talent.
Blogging doesn’t end in content creation. In fact, it is a continuous process of communicating with your audience. Once you’ve put up your blog, you have the ability to communicate with your readers through comments. Respond to their comments and questions on a timely manner and they’re likely to come back and engage in the discussion.
These tips position you as a helpful resource, thus, increasing your credibility and authority. And as an effect, they’re more likely to purchase your products or avail your services because you’ve helped them in the past. Establishing authority gives you a competitive advantage over other brands because customers would often choose to do business with someone they put their trust in.
The ultimate goal of blogging is to convert traffic into leads and nurturing those leads to sales and customers. Every post you create on your blog is a new opportunity to generate new leads.
Educating your buyers is essential in the beginning of their journey on your brand. When you create content that tackles potential customer’s typical questions and challenges, you’ll be on your way to having an effective lead generation. Lead generation works like this:
Image source: Hubspot
This is basically how you turn strangers into regular customers. If they didn’t convert at first, don’t worry! Just get blogging and put calls-to-action on your posts to keep them coming back. Blogging frequently and consistently gives long-term results. In fact, 82% of marketers who blog daily report positive ROI for overall inbound reports.
Image source: State of Inbound
The beauty of blogging, whether you’re from a Fortune 500 company or a small burger shop who wants to maximize your brand’s potential, is that it can be done by anyone.
There’s really no excuse why your business, small or big, shouldn’t start blogging today. If you want to step up your customer relationships, save cost on your marketing expenses, build your brand’s personality, voice, gain credibility and authority, earn more customers and boost your ROI, it’s never too late to get started to set up a blog and take blogging seriously!