The European Liberal Forum invited us to support the second edition of the Liberal Awards 2022, a ceremony promoting and celebrating outstanding European Liberal figures. The European Liberal Forum is the official political foundation and think tank of the ALDE Party. The 2022 awards ceremony took place at the ALDE Congress 2022 in the Irish capital, Dublin.
In this project our team was tasked with developing a new branding concept for the award. Tasks included the process of branding strategy and key visual design as well as the implementation of the new branding in different media formats. We were also responsible for the delivery of several videos that highlight the award winners and visuals that would enhance the experience during the ceremony.
🎉 And that's a wrap on the ELF Liberal Awards 2022! Congratulations to all our fabulous winners!✨ Outstanding Changemaker – @StefanishynaO & @kiraincongress ✨ Political Disruptor – @martalempart ✨ Rising Star – @PavleGrbovic✨ Values Champion – Hans van Baalen pic.twitter.com/Bdipx6llGH— European Liberal Forum (@EurLiberalForum) June 3, 2022
🎉 And that's a wrap on the ELF Liberal Awards 2022! Congratulations to all our fabulous winners!✨ Outstanding Changemaker – @StefanishynaO & @kiraincongress ✨ Political Disruptor – @martalempart ✨ Rising Star – @PavleGrbovic✨ Values Champion – Hans van Baalen pic.twitter.com/Bdipx6llGH
During an awards ceremony people celebrate greatness. The visuals and videos we created had to reflect the outstanding character of the winners both content-wise, but also in quality of production to ensure an unforgettable experience for the winners, the audience and everyone that was a part of this event. Apart from the short videos that were highlights of key achievements of the winners, the Molecule team also had to prepare post event storytelling videos for the ELF social media.
A special highlight of this year’s ceremony was the Values Champion category posthumously awarded to the late ALDE President Hans van Baalen, a historical figure for the liberal movement. We were honoured that our work supported not only the presentation of the award, but also the announcement of a scholarship to carry his vision into the future.
Understanding the process
When striving for the absolute best, there is no room for error. Thanks to good planning and smooth communication with the client, we prepared multiple scripts and storyboards, reviewed and created the visuals, and produced the videos for the event on time.
The result of good cooperation with the client was, above all, a successful ceremony. Quantitatively the client received several visuals for each winner of the 2022 ceremony, and 11 different videos: four highlight videos that showcase the achievements of this year’s winners, four videos designed for social media focused on their journey and what makes them special, and three short Q&A style videos featuring the winners from 2021.