Meta released Horizon Worlds in December 2019 for American and Canadian audiences. In August 2022, Spain and France also got access to the platform.Horizon Worlds is a VR online video game with an integrated game creation system for people aged 18 or older. An Oculus VR headset is necessary to access the game. At its 2022 peak, the platform boasted 300 000 active monthly users.Unlike most other Metaverse platforms, Horizon Worlds is centrally owned. This means that it has a defined owner (Meta) that can enforce rules and limitations on how the platform can be utilised. In the same way, the platform is not built on blockchain technology and currently doesn’t feature its own currency.
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MANA is an integral part of engaging with the platform as it’s used to buy and sell parcels, items, While you can’t buy or sell land in Horizon Worlds, Creators have several monetisation options. The platform features a marketplace where Creators can sell virtual items, such as wearables. However, all sales made on the platform are subject to fees that reach up to 47.5%. Meta also introduced bonus incentives to Horizon Worlds, rewarding users for achieving specific goals. Currently, the most prominent goal is to create a world that will attract the most time spent. Bonuses for achieving goals are paid out every month. While the scope is currently limited, Meta has plans to expand on it in the future.Companies and brands interested in being part of Horizon Worlds are encouraged to join the CAP (Creator Accelerator Program), allowing them access to the tools and guidance necessary to build their own unique experiences on the platform.
The American fast-food chain Wendy’s created its own virtual world – The Wendyverse. It features a town square, a restaurant, a plaza and a sports-themed BiscuitDome in World Horizons. The launch promoted a new breakfast menu deal and Wendy’s new mobile app by offering digital points to anyone who downloads the app or joins the Metaverse event, which can be exchanged for in-app discounts.
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