Decentraland is a 3D world platform that can be accessed from any web browser. First launched in 2017 and made available to the public in February 2020, Decentraland is one of the most prominent Metaverse platforms. Over the past year, its monthly user base fluctuated between 200 000 and 500 000 active players.
Let’s have a look at some of September’s data:56,697 MAU1,074 Users interacting with smart contracts1,732 minted Emotes6,315 sold Wearables300 Creators received royalties161 created Community Events 148 DAO Proposals— Decentraland (@decentraland) October 7, 2022
Let’s have a look at some of September’s data:56,697 MAU1,074 Users interacting with smart contracts1,732 minted Emotes6,315 sold Wearables300 Creators received royalties161 created Community Events 148 DAO Proposals
Decentraland, as the name suggests, has decentralised ownership. It features a decentralised autonomous organisation (DAO), meaning that the rules and decision-making processes are controlled by the organisation’s members instead of a central government or owner. A user becomes a DAO member by buying its currency, and each member’s influence is proportional to how much currency or on-platform assets they hold. Decentraland has its own blockchain-based currency – MANA. As of August 2022, there is over 1.9B MANA in circulation, with a market cap of €1.6B.
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MANA is an integral part of engaging with the platform as it’s used to buy and sell parcels, items, wearables and buildings. The land is a finite resource in Decentraland. The cheapest parcels of land are worth between 3 000 and 4 000 MANA on the marketplace, which equals approximately 1.5 to 2 ETH, or €2 500 to €3 300.
In March 2022, Decentraland hosted its first Metaverse Fashion Week. Brands such as Dolce & Gabbana, Tommy Hilfiger, Hugo Boss, Ellie Saab and many more promoted their latest collections on digital runways walked by avatars, where all looks could be bought and worn by the attendees’ avatars.
Wisher is the first Meta-distillery to launch its Wisher Vodka alongside cocktail-themed NFTs. Wisher is a long-time Decentraland partner and has sponsored numerous events to engage with its audience in the Metaverse and real life. NFTs bought directly from Wisher during special drops that came alongside a case of its liquor, real-life and digital branded merchandise and access to exclusive events.
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