IN FACT, A CISCO WHITE PAPER FORECASTS THAT BY 2020 VIDEO WILL ACCOUNT FOR 82 PERCENT OF ALL CONSUMER INTERNET TRAFFIC.
As noted by Forbes , video marketing has a way of standing out from other content on social media, providing customers with a quick and more personal overview of a product or campaign.
Videos’ ability to be concise in relaying information and marketing messages plays right into the stiff competition for continually shortening attention spans.
Add this to the recent developments in micro-video apps that allow for video marketing content to automatically play as customers scroll through their feeds, then it’s not too difficult to see why video remains one of the best ways to generate both engagement and interest for brands .
That being said, if you’re still having doubts, here are some reasons why it is crucial that you ‘stay in the game by investing in videos on your online content.
As pointed out by UK-based marketing agency Outside The Box , apart from having basic features of being liked, followed, commented on, and shared, video marketing content creates an organic, two-way interaction between the company and the customer- the sort of engagement that’s extremely difficult to match using other platforms.
This kind of engagement formed with video content can bring out feelings of trust, curiosity and confidence with your audience.
Video marketing, when done right, can Increase your chances of earning a specific image on your potential customers’ minds.
Brand recall, aside from sales, is always the top goal in any digital marketing campaign.
HubSpot notes that 80 percent of customers can remember a video they watched over the past month due to the videos’ innate appeal to the senses. And when customers remember your video marketing content, they remember your brand, which translates to getting a step up on the competition by giving you more leads, and eventually, more sales.
HubSpot also points out that apart from having 65 percent of business decision makers visiting a marketer’s website after viewing a branded video, 39 percent of decision makers those same contact a company branded after viewing the video.
So not only do you get sales leads, but you also improve your overall SEO standing by driving people to your homepage.
Google’s post panda update, which prioritizes the websites whose users stay with a page, also gives video content more leverage for unlike text that people can just scan or run-through, video gathers and maintains the attention of viewers, which can lower your bounce rate and increase the time people spend on your page.
Of course, all these benefits does not come with an effortless video content or ineffective.
Understanding your customers and their consumption habits is key in every marketing campaign.
But when it comes to the digital realm and video marketing, being where your audience is, is just as crucial. Being everywhere is not the goal, being where your audience is, is.
Getting on the video platform is not enough. You have to ensure code that the videos you produce for your digital marketing is not only of top quality but is creative as well.
There are tons of content online competing for short attention spans. Investing in the venture allows you to produce unique, quality content that attracts your customers.
Videos with subtitles in dialogues appear to be a trend that will not be going anywhere anytime soon.
People tend to sneak in social media time while at work, so you want to make sure that even when the phone is on silent volume, or when they’re just blankly scrolling through their feeds, that your message is able to be communicated.
As pointed out by marketing agency Hub Digital , attention spans have decreased from 12 to eight seconds over the last 15 years.
These days, the unless it offers an in-depth tutorial or a run-through of the history of something that requires a few minutes to explain comprehensively, keeping your video marketing content under 90 seconds, is seen as optimal.
As with most digital marketing efforts, attaching a call to action to your video marketing content is crucial.
You do not want to invest in a unique and powerful content without telling your customers what to do after they’ve watched the video. And it does not always have to be a meeting — it could be as simple as sharing the video, or providing them with a coupon code for use on your website.
These things are just on top of all the other things you need to keep in touch to be able to effectively make use of videos for your digital marketing efforts.
Including videos to your digital marketing campaign can be time consuming and resource exhausting, which is why marketing professionals and businesses can not really prioritize this strategy that is proven to give a rapid business growth and increase of income. These are the main reasons why businesses who offer video creation services, like Avenew Media , exist.
All signs point to video marketing being atop the digital marketing world for the foreseeable future.