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12/06/2022

Molecule Newsletter: digital wallets will be our new profiles, who’s buying virtual land and why, and 3 Twitter trends marketers can’t miss in 2022

New Molecule Group Newsletter edition reports about digital wallets will be our new profiles, who’s buying virtual land and why, […]

28/04/2022

How Metaverse may change political campaigning?

The Metaverse is a topic we have touched on at almost every political communication and digital advocacy workshop in recent […]

28/04/2022

Hybrid events in 2022 – trends, tools and tactics

Whether or not we return to offices for good, hybrid events are here to stay with us. They offer incredible […]

28/04/2022

Utilizing the Power of Storytelling for Your Brand Marketing

“A good story makes you feel something and is universal,” explains Ford Europe’s Vice President of Communications

28/04/2022

8 Ways to Improve Your Small Business’ Online Presence

These days, it has become a prerequisite to open lines of communication and engagement between businesses and its clients through […]

23/08/2018

Digital Marketing: Then, Now, and Beyond – interview with Łukasz Kosuniak

If you’re over 30, it may seem like 15 years went by in just a couple of blinks of the […]

23/08/2018

Using Psychology to Increase Conversion

Human desire is dictated by aversion from pain and wanting of pleasure, whether for short term or long term. Some […]

23/08/2018

Generational Marketing and How to Apply It on Social Media

Generations are generally categorized by people’s belief systems, which influence the way they act and speak, there are four popular […]

23/08/2018

How to Incorporate Video Into Your Marketing Strategies

In recent years, video has clearly established itself as king of both social media and digital marketing, with different studies […]

23/08/2018

How to recover from a big social media mistake

If there’s one good thing about making mistakes on social media, it’s that it provides your audience a glimpse at […]

23/08/2018

Lessons to Learn from the Biggest Social Media Marketing Mishaps

Even the biggest brands aren’t spared from social media marketing mishaps. But if there’s something positive to come out from […]

23/08/2018

Digital Marketing: When to Outsource

Do you keep the task in-house? Or do you opt to outsource your digital marketing efforts? Here are some outsourcing […]

23/08/2018

Why Video is the New Digital Marketing King

If there was any doubt as to who reigns as king in social media and digital marketing over the past […]

19/02/2018

Neuromarketing: Using Your Customers’ Biases to Your Advantage

This article will be tackling the basics of neuromarketing: what it is, how it works, why it matters, and provide […]

20/12/2017

Creating Meaningful Startup-Corporation Partnerships (ft. The Heart)

Formerly unshakeable industries like traditional media, and retail have been forced to adapt to the changes — and fast. This type of […]

13/12/2017

Move Over Millenials: How the Next Generation is Transforming Marketing

Gen Z (those born 1995 and after) is coming of age, currently making up more than a quarter (25.9 percent) […]

30/11/2017

How to Reach and Engage the Right Audience Using Big Data

You may think that a shotgun approach to marketing will result in enough sales to keep your business going, but […]

24/11/2017

Big Data and Analytics: Two Key Components for Business Growth – interview with Piotr Czarnas

Talk to any digital marketing or tech person about their field and chances are it won’t take too long before […]

13/11/2017

Is AI Ready to Take Over The World? An interview with Tomasz Ziętek

Artificial Intelligence (AI) has become a huge buzzword in the tech field in 2017. Major flagship smartphones have increasingly offered […]

03/10/2017

6 Reasons Why Your Business Should Take Blogging Seriously

According to reports, blogging remains to be the most critical content marketing tactic this year.

26/09/2017

Targeted and Hyper-engaged: The Spotify Ad Studio Advantage

With Spotify Ad Studio — the music streaming giant is looking to target small to mid-sized businesses looking for an easy to […]

05/09/2017

Using Facebook Dynamic Products Ads in Boosting Your Traffic and Sales

Facebook launched their Dynamic Products Ads on February 17 and are now being used by business owners of all size. […]

31/08/2017

The Ultimate Guide to Micro-Influencer Marketing on Twitter

Influencer marketing is a strategy that focuses on key individuals, those that have influence over potential buyers, and structures marketing […]

23/08/2017

Email Marketing AI: What You Need to Know

One of the fastest growing technology trends this year when it comes to email is the adoption of artificial intelligence […]

08/08/2017

Going home: Optimizing Your Landing Page for Multi-channel Marketing

Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It […]

11/07/2017

Mixing Psychology and Marketing: Top Smart Tips to Improve Your Emails

Apart from being at the top of the list of the most popular activities done on smartphones, digital marketers say […]

03/07/2017

8 Most Important Social Media Tips for B2B Lead Generation

Active B2B companies are aware of the numerous possibilities that social media can provide for implementing marketing tactics. As a […]

12/06/2022

Molecule Newsletter: digital wallets will be our new profiles, who’s buying virtual land and why, and 3 Twitter trends marketers can’t miss in 2022

New Molecule Group Newsletter edition reports about digital wallets will be our new profiles, who’s buying virtual land and why, […]

28/04/2022

How Metaverse may change political campaigning?

The Metaverse is a topic we have touched on at almost every political communication and digital advocacy workshop in recent […]

28/04/2022

Hybrid events in 2022 – trends, tools and tactics

Whether or not we return to offices for good, hybrid events are here to stay with us. They offer incredible […]

28/04/2022

Utilizing the Power of Storytelling for Your Brand Marketing

“A good story makes you feel something and is universal,” explains Ford Europe’s Vice President of Communications

28/04/2022

8 Ways to Improve Your Small Business’ Online Presence

These days, it has become a prerequisite to open lines of communication and engagement between businesses and its clients through […]

23/08/2018

Digital Marketing: Then, Now, and Beyond – interview with Łukasz Kosuniak

If you’re over 30, it may seem like 15 years went by in just a couple of blinks of the […]

23/08/2018

Using Psychology to Increase Conversion

Human desire is dictated by aversion from pain and wanting of pleasure, whether for short term or long term. Some […]

23/08/2018

Generational Marketing and How to Apply It on Social Media

Generations are generally categorized by people’s belief systems, which influence the way they act and speak, there are four popular […]

23/08/2018

How to Incorporate Video Into Your Marketing Strategies

In recent years, video has clearly established itself as king of both social media and digital marketing, with different studies […]

23/08/2018

How to recover from a big social media mistake

If there’s one good thing about making mistakes on social media, it’s that it provides your audience a glimpse at […]

23/08/2018

Lessons to Learn from the Biggest Social Media Marketing Mishaps

Even the biggest brands aren’t spared from social media marketing mishaps. But if there’s something positive to come out from […]

23/08/2018

Digital Marketing: When to Outsource

Do you keep the task in-house? Or do you opt to outsource your digital marketing efforts? Here are some outsourcing […]

23/08/2018

Why Video is the New Digital Marketing King

If there was any doubt as to who reigns as king in social media and digital marketing over the past […]

19/02/2018

Neuromarketing: Using Your Customers’ Biases to Your Advantage

This article will be tackling the basics of neuromarketing: what it is, how it works, why it matters, and provide […]

20/12/2017

Creating Meaningful Startup-Corporation Partnerships (ft. The Heart)

Formerly unshakeable industries like traditional media, and retail have been forced to adapt to the changes — and fast. This type of […]

13/12/2017

Move Over Millenials: How the Next Generation is Transforming Marketing

Gen Z (those born 1995 and after) is coming of age, currently making up more than a quarter (25.9 percent) […]

30/11/2017

How to Reach and Engage the Right Audience Using Big Data

You may think that a shotgun approach to marketing will result in enough sales to keep your business going, but […]

24/11/2017

Big Data and Analytics: Two Key Components for Business Growth – interview with Piotr Czarnas

Talk to any digital marketing or tech person about their field and chances are it won’t take too long before […]

13/11/2017

Is AI Ready to Take Over The World? An interview with Tomasz Ziętek

Artificial Intelligence (AI) has become a huge buzzword in the tech field in 2017. Major flagship smartphones have increasingly offered […]

03/10/2017

6 Reasons Why Your Business Should Take Blogging Seriously

According to reports, blogging remains to be the most critical content marketing tactic this year.

26/09/2017

Targeted and Hyper-engaged: The Spotify Ad Studio Advantage

With Spotify Ad Studio — the music streaming giant is looking to target small to mid-sized businesses looking for an easy to […]

05/09/2017

Using Facebook Dynamic Products Ads in Boosting Your Traffic and Sales

Facebook launched their Dynamic Products Ads on February 17 and are now being used by business owners of all size. […]

31/08/2017

The Ultimate Guide to Micro-Influencer Marketing on Twitter

Influencer marketing is a strategy that focuses on key individuals, those that have influence over potential buyers, and structures marketing […]

23/08/2017

Email Marketing AI: What You Need to Know

One of the fastest growing technology trends this year when it comes to email is the adoption of artificial intelligence […]

08/08/2017

Going home: Optimizing Your Landing Page for Multi-channel Marketing

Multi-channel marketing, also known as cross-channel marketing, is making use of multiple channels to market a business to customers. It […]

11/07/2017

Mixing Psychology and Marketing: Top Smart Tips to Improve Your Emails

Apart from being at the top of the list of the most popular activities done on smartphones, digital marketers say […]

03/07/2017

8 Most Important Social Media Tips for B2B Lead Generation

Active B2B companies are aware of the numerous possibilities that social media can provide for implementing marketing tactics. As a […]